After spending many years as a marketing executive for my company and attending hundreds of trade shows, I have finally come up with a formula for success. This formula works no matter what business you are in or what you are attempting to market. Fall is the perfect time to upgrade your trade show strategies and get maximum exposure before the end of the year. So, what is my formula for success in trade shows?
1. Look for shows in vertical markets. Many articles have been written with regarding to attending industry shows, but when is the last time you looked at vertical markets that your customers might be attending. Look, there is a lot of competition for attention in industry shows. However, if you can find a few trade shows in vertical markets, you will oftentimes have less competition, meaning that you will have exclusive access to your customers. Exclusive access makes for more leads. Continue reading
Discovering how best to market your product requires some thought and reflection. There is no shortage of channels by which to introduce a new good, service or brand to the public. Trade shows, expos, fairs, and other organized vendor publicity events can be instrumental in presenting your company and the products you sell to a wider audience.
Although they seem antiquated in the world of television, Internet, cell phones and the worldwide web, trade show booths still have the power to attract audiences; and trade show fairs are still rather popular throughout the nation.
You should always prepare well for any event you’re scheduled to participate in. Your object is to maximize the amount of attention given to your product. In doing so, you want to ensure the following measures are put in place: Continue reading
You created your product to fulfill a market need. You have taken some problem, some difficult, some missing thing in the lives of ordinary people and come up with a solution. The device or mechanism you’ve forged from long hours of experimentation, craftsmanship, and intelligence will help people give people yet more convenience that will make their lives better. This is a good start. The hardest part lies ahead of you. To get the word out about your product you must engage in an energetic and vigorous marketing and publicity campaign. One of the best ways to start this endeavor is by presenting your product at a tradeshow.
Tradeshow events, expos, fairs, and other organized product marketing events are designed to give established companies and independent vendors like yourself a moment to show your newest invention to the world. You will be able to set up a booth and set out your latest product or line of products for all to see. Depending on your own preferences and budget, you will also be able to demonstrate its functionality and make clear to an audience of interested observers the range of its capabilities. Continue reading
Companies benefit tremendously by participating in trade shows. The ability to demonstrate their latest products and services to a gathered crowd of interested observers is an advantage not easily replicable. High quality, efficiently delivered trade show displays are essential to firms that participate in these events. If you decide to use a trade show to promote your products, you should work only with those firms that are leaders in the field.
Trade shows are a great way of exposing your products and services to a public that may not be familiar with them. You will be able to parade what you have to offer before industry insiders and specialists. This will get you good reviews and write-ups that can have the consequence of even more publicity. Continue reading
Discovering how best to market your product requires some thought and reflection. There is no shortage of channels by which to introduce a new good, service or brand to the public. Trade shows can be instrumental in presenting your company and the products you sell to a wider audience. Although they seem antiquated in the world of television, Internet, cell phones and the worldwide web, trade shows still have the power to attract audiences; and trade show fairs are still rather popular throughout the nation.
Make no mistake: taking part in a trade show takes preparation. Ensuring that you set up a trade show booth that attracts attention and draws persons in is no easy feat. However, it can be done if you acquire the right banner stands and receive the right support and advice. There are many good things about trade show booths; some of the pros include: Continue reading
Ok, so you know what’s hot and what’s not when it comes to trade show booth display colors, design elements and more. But, are you doing absolutely everything you can to make sure that your booth is the most successful it can be? Here are six tips that you can use to keep the visitors coming in in droves.
1). Bring in the kids
When people come to trade shows, they often have their tiny tots in tow. Want to grab the attention of the parents? Grab the attention of the children. Put interactive, kid-proof display elements in their line of site and watch your guests start rolling in. You can also offer kid safe activities like coloring tables and more.
You know that in order to bring in visitors, you need to make your display accessible. But, is it accessible to everyone? If your display isn’t handicapped-friendly, you are missing potentially dozens of leads from disabled patrons. Make sure that those who use assistive devices like walkers, canes, and even wheelchairs and scooters to get around can access your display as easily as your able-bodied leads can. Continue reading
By now, you know that exhibiting at a trade show is a great way to expand your marketing efforts and appeal to clients you might not have been able to reach before. However, whether you are an old hat at trade show exhibition or a complete newcomer, the rules for how to design a trade show booth and generate buzz have all changed. This article is focused on providing you what you need to know to achieve those three goals that every exhibitor should have for their display: building brand awareness, getting leads, and solidifying relationships with existing clients.
1. Make Your Display Pop
And no, we don’t mean using cheesy New Years poppers to grab attention. Your display has many moving parts when it comes to what your potential customers are seeing. What you don’t want is for all those moving elements to either fade into the backdrop of your booth or be so busy and cluttered that the eye skips over it in order to find something it can make sense of. The key to pulling this off is to find one thing that you can use to nab the attention of the client and make them smile. For example, let’s say you are advertising for a college. Have your staff dress as cheerleaders. This something different that showgoers aren’t going to expect, but doesn’t detract from the other elements of your display. It can also make your booth more approachable because your staff won’t look so stiff and formal, which is especially important if you are advertising to a younger audience. Continue reading
The world of trade shows has changed quite a bit over the years. There are trends for this industry that have come and gone and have come back around again. The appetite of the consumer base for hands on, face to face interaction stays alive even in the midst of our digitally driven world these days. Statistically speaking, events (including trade shows), runs second only to digital campaigns when it comes to marketing with every other outlet running distantly behind. So the smart company puts its money on both efforts to get their brand in front of their customers and generate new business.
When it comes to display space, it’s all about the design, and that is one thing that has never changed. The updates and trending styles come from use of display materials, color, furniture (to be or not to be), interaction and presentation. One other driving factor that doesn’t get as much press as some of the others is flow – traffic flow, to be precise. How you craft the layout of your display space to “direct” the flow of traffic into and out of your area can be a deciding factor in how much business you generate at all. Continue reading
As consumers realize they like to be engaged with new ideas in a face to face fashion as well as digitally, trade show events will continue to remain strong weapons in a smart business’s arsenal. For some time, it was thought that digital and social media would literally wipe out things like trade shows as consumers would drift to the digital side and stay home rather than making the effort to get out and about. That is proving to just not be the case at all. Instead, the reverse concept is showing up in many ways including increased attendance at trade show events and conferences. Bottom line: people are social creatures who really like to come together and interact – even if it might be more convenient to sit on the couch and wear out their thumbs on the phone or tablet.
However, using digital media and technology as part of a display space if you are an exhibitor continues to rise in popularity. In fact, a strong case is made for its use simply because “changing” how these tools are used and what is viewed on them contributes to a display space redesign in a far less costly fashion than printing and otherwise physically producing new display materials. Once you’ve paid for the monitors, tablets, or other display screens, you are set for quite some time as the changes can all be done virtually without additional costs. This is a big plus for incorporating these devices as part of your space and reducing your long-term budget. Continue reading
To continue exploring what can take you over the top for trade show participation, a good topic to land on is giveaways. The right giveaway is a hook all on its own, and will stand out in the mind of your potential customers – sometimes more than your pitch will. What you give to people needs to embody the spirit of your product and pitch, in a nutshell. It needs to add actual value to your audience regardless of whether they buy from you straightaway or not. If it is something that adds value, then that “freebie” is your continual spokesperson, telling your story over and over with each use. This doesn’t mean getting your company name or brand screen printed on a pen – get creative. Now isn’t the time to be mundane. Now is the time to stand out and be counted as memorable for a good reason. Continue reading