The effectiveness of any tradeshow starts with planning … plan early and often. Your tradeshow display booth and promotional materials are a key ingredient in your success. You can only make one first impression … so we advise making it a good one. There is so much information available on how to best manage and benefit from the tradeshow industry so take the time to utilize it.
To avoid timing stresses in your tradeshow preparations, always start your planning process early. We suggest a planning outline be started immediately after you attended a trade show, or one year in advance if it’s your first show. To eliminate stress and optimize pricing, we suggest you start committed purchasing 90 days or more in advance of the show.
Before purchasing a tradeshow booth or display make sure you contact the trade show supplier by phone. Personalized customer care and timely service is critical in stress elimination.