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At times a business owner can be tempted into being the front man for their business at every turn. Of course when a potential client or customer wants to speak with the person in charge it is always in your best interest to properly represent your company. However a wise person will recognize which employees are going to best represent the company in any given situation.

Michael was a man that owned a small business and was looking to grow his business through an appearance at a trade show. Without much initial planning he signed his business up to display a booth at the event in his local area. He felt it was not worth spending the money to pay his employees for another day of work, so he decided to represent the company himself.  This ended up not being the best of decisions. He would go on to make several more mistakes. As a result he probably did more harm to his business than good.

As anyone that has run a successful trade show booth can tell you, personality plays a key role in your success at these trade shows. Although your business marketing materials are also going to play a key role, ultimately it is up to the people at the booth to finalize the sale and make the personal connections that trade shows have become so well known for.

Trade Show

John ran a small printing company that thrived off of the work they were able to do at tradeshows. He knew the importance of this and made sure to put the businesses and the employees personalities front and center. This would always make a strong initial impression with those that they met at the tradeshows.

Trade Show

As the person delegated with running the tradeshow booth for a small boutique where she worked, Jenny knew that she was going to have a lot on her plate in the days leading up touno_monster_2 the tradeshow. With so many different aspects of the tradeshow to think about, she started by making a list of all of the different goals that she wanted to accomplish at the tradeshow, and the materials that she would need to help her to do so effectively. By preparing early, and getting ahead of the game, Jenny was able to put together an excellent tradeshow booth that brought in new clients to the boutique and helped her to gain the favor of her bosses. Jenny was able to run a successful tradeshow booth by sticking to the following principles;

Get All Materials Together Early

Of course, no one wants to be running around at the last minute attempting to get all of the necessary materials together for the tradeshow. Jenny knew that her best chance at success was to have all of the materials ordered weeks in advance, and to be completely prepared with the displays and all of the marketing materials weeks in advance. In doing so, it also gave her the opportunity to come up with some creative marketing methods for the boutique in the spare time she had thanks to her early preparation. When running a tradeshow booth, it is best to be completely prepared weeks in advance so you are not running around at the last minute trying to finalize your marketing materials.