At times a business owner can be tempted into being the front man for their business at every turn. Of course when a potential client or customer wants to speak with the person in charge it is always in your best interest to properly represent your company. However a wise person will recognize which employees are going to best represent the company in any given situation.
Michael was a man that owned a small business and was looking to grow his business through an appearance at a trade show. Without much initial planning he signed his business up to display a booth at the event in his local area. He felt it was not worth spending the money to pay his employees for another day of work, so he decided to represent the company himself. This ended up not being the best of decisions. He would go on to make several more mistakes. As a result he probably did more harm to his business than good.