Trade shows provide companies a unique opportunity to connect with their targeted consumers and provide them with a unique, interactive experience with new products that can make or break their revenues for the year. The key to the success of any company’s trade show experience is to attract the customers who will serve as the mouthpiece for their company. In order to do this, you have to create a trade show booth that will capture their attention. There are several emerging trends that promise to increase your face to face interactions with your target audience members. So, what elements should you be incorporating into your trade show booth this year?
Steady Growth in the Exhibition Industry Continues
First and foremost, while many companies are abandoning the trade show in favor of less resource intensive marketing efforts, it’s important to note that consumers are hitting trade shows at a much higher rate than previously expected As a matter of fact, the Center for Exhibition Industry Research has reported that attendance is actually exceeding initial projections, which means that those that take the time to attend trade shows will have the opportunity to reach many more people than in previous years. This trend has a direct impact in the return on investment that is the benchmark for marketing success.
What does this mean for your company? It means that you will be doing yourself a disservice by not attending a few trade shows this year.