trade showsJillian Burgess had a real problem. She got her computer video game company off the ground with a hefty infusion of capital from eager and excited investors. They believed in her product and believed she could take a commanding market position quickly. She received an ample amount of money to invest in sales, marketing, and promotion. She used it wisely, spending in safe and traditional channels both online and in other media.

Her first quarter revenues were outstanding. The succeeding quarters were not so good. It seemed as though there was an initial buzz, but then it faded; and she could not find a way of replicating that first quarter’s success.

When a business is considering its displays for future tradeshows, taking the time to learn about the different products available and their benefits is essential. Though some industries might make better use of particular display styles, there are universal items that will help draw in customers for any business. Double-sided trade show products are a great investment to make for these essential reasons.

Trade shows are an ideal way to increase exposure for your business, gain prospective clients, and create connections with other professionals in your industry. These events offer a great opportunity, but setting yourself apart from the flashy and exciting marketing stands of your competitors can be tricky. The professionals at Anything Display have a few suggestions to leave a lasting impression.

Businesses with foot traffic at their storefront have a unique opportunity to draw in new customers who are walking past. Outside displays and signs are a smart investment when looking to make a positive first impression. This kind of signage can include entrance signs, window signs, and sidewalk displays. Sidewalk displays have stood the test of time and continue to be an ideal way to get over the largest obstacle for businesses: convincing a prospective customer to walk inside.

trade showsJoe Campbell leveraged online marketing and technology to promote his new company. He intended his insurance comparison company to be something completely new. He had done his research and discovered that consumers were crying out for the tools and flexibility he offered. He believed that pursuing a web-based campaign was the way to go.

The first three months of trading saw a very low number of new sign-ups and contracts. The virtual marketing strategy was not working, and the amount of capital he was spending to keep it going was bringing him inadequate returns.