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The Packaging Company

Trade shows can be an excellent place to find new clients and leads, but without proper planning things can sure go wrong in a hurry. That is the lesson that Colleen, the manager of a small packaging business, learned the hard way a few years ago. In the weeks leading up to her trade show she thought she was well prepared. She had secured what she thought would be all of the items needed to make a positive impression on those that attended the show.

After arriving at the trade show, Colleen realized that she had completely forgot to bring the most important items for her business; the actual packaging samples. It is important when attending the trade show, that you bring along as many different samples of the work that you do as possible. It will ensure that you are able to accurately show customers what they will be getting from using your services. You need to make sure that you put together a good selection of your products for visitors to look through. Bring more than just one sample, so more people can be engaged simultaneously. And if applicable they can see that you offer a range of different products or services.

You Talk Too Much!Trade shows provide a very viable marketing opportunity for many people. However, there are many different things that need to be taken into account in order to ensure that you capitalize on the trade show. Start by setting some specific goals for the trade show.

By knowing what your company is looking to get out of the show your chances for success increase significantly. After doing that, you can start to devise how you are going to put together your booth to best help you to accomplish those goals.


A successful trade show is always directly connected to advanced preparation. Meet with all the individuals that have been assigned to work your trade show and brainstorm. Put something together that will accurately represent your company values and interest visitors. A few of the more common mistakes that deserve your consideration include the following:

Turning Your Cash Into Trash 

One of the biggest mistakes that is often made at trade shows is relying too much on marketing material handouts. These are blindly handed to everyone at the show, what a waste of money. Visitors are overwhelmed with bags full of marketing materials that end up in the trash. It is easy to see why this can be a costly problem. Not interacting enough with the people that visit your booth will make your marketing materials a wasted expense. Make sure that your people are doing what they can to engage visitors first; speaking to each and every person that visits your booth.

young brunette business woman headache touch her head

Young Brunette Business Woman

A trade show can be an exciting time for a business. It provides you with an excellent opportunity to promote your business, meet with potential customers and clients, or connect and network with individuals that are within your industry. Unfortunately, many people under prepare for trade shows and are unable to reap all of the potential benefits that trade shows provide. There are many things that need to be taken into consideration in the days leading up to the event to help make sure that you can get the most out it.

Under preparing is the biggest concern for small businesses. Plan ahead to make sure that you are devising your booth for the trade show themed to the specific conference in which you will be attending. If it is going to be a larger event it may make it more difficult for you to catch the eyes of those that pass by your booth. So for larger shows you may want to make sure that you are doing everything that you can to stand out from the crowd. To create interest in what you are bringing to the table. If the show is going to be a smaller one you may do better with having a small, more personal booth.

You are attending your first tradeshow and are a bit nervous about representing your company? This is a common concern for many business owners and employees; especially when attending their first trade show. It is important that you be well prepared for the show. Have a good idea of exactly what you are attempting to accomplish and have all of the supplies that will be required in order to make a positive impression with everyone that visits you.

Tradeshow marketing can be a highly effective marketing strategy for businesses allowing them to connect with other businesses within their industry and to meet new customers. An opportunity to make a positive impression with your brand if you consider these few topics during the  planning phase.