Trade shows can be an excellent place to find new clients and leads, but without proper planning things can sure go wrong in a hurry. That is the lesson that Colleen, the manager of a small packaging business, learned the hard way a few years ago. In the weeks leading up to her trade show she thought she was well prepared. She had secured what she thought would be all of the items needed to make a positive impression on those that attended the show.
After arriving at the trade show, Colleen realized that she had completely forgot to bring the most important items for her business; the actual packaging samples. It is important when attending the trade show, that you bring along as many different samples of the work that you do as possible. It will ensure that you are able to accurately show customers what they will be getting from using your services. You need to make sure that you put together a good selection of your products for visitors to look through. Bring more than just one sample, so more people can be engaged simultaneously. And if applicable they can see that you offer a range of different products or services.