Robert Mills had a dream. He wanted to open a local vegan delicatessen and turn it into a nation-wide franchise. His twenty years as a professional chef gave him the qualifications to establish such a business. He had over that time perfected numerous vegan recipes. He now sought to make the fresh and tasty vegan dishes he had invented available to busy people who did not have time to sit down in a restaurant to eat or prepare the meals themselves at home.
Robert drew up a business plan that got him the investment capital he needed. He found the perfect location for the delicatessen and launched an online marketing campaign that seemed to produce results. Many of the clients that Robert had cooked for at the various restaurants he worked in stopped by his new shop. But Robert knew that he could not depend on old clients. He needed to breathe new life into his marketing campaign or his business would soon fold.
Robert needed to reach new people. He therefore decided to participate in a trade show event. It would give him the opportunity to have others taste the food he had spent years cultivating.
Every Kind Of Business Can Find Its Target Market At A Trade Show
Robert had heard of the power of trade shows to promote and publicize a company. He did not believe it was for businesses like his. The sudden and steep decline in foot traffic to his store compelled him to change his mind. He worked with trade show display experts to create the kind of booth that would attract the people most likely to enjoy his vegan recipes.
Robert was pleasantly surprised by the response he received by trade show attendees. He brought samples of the food sold at his delicatessen and it was gone within the hour. Many raved about the taste and quality of the food. And Robert was able to give everyone who stopped by flyers with the address of his shop and its social media information.
Building A Business Through Trade Shows
Robert’s trade show debut paid off quite well. In the weeks that followed, foot traffic to the shop increased considerably. His delicatessen became so busy that he had to take on additional staff to contend with it all. His shop also became a sensation on social media. Those who stopped by to have take-away meals prepared for them gave high marks for the food and glowing reviews on various travel sites.
The success that resulted from trade show event encouraged Robert to take part in more of them. He did not limit himself to the events that took place near him. He instead took his show on the road and participated in trade shows throughout the state.
Robert’s business became so successful that he started a delivery service. This has increased significantly the revenue and notoriety of the shop. Robert has recently opened a second shop in the city and has plans to establish another delicatessen in a nearby city.