Joe always prided himself on knowing what his customers wanted. As he grew his organic foods business, he introduced new products that he believed would sell in his store. The years were good to him. Based on the success of his first shop he opened a second. He established a large and loyal clientele, but was soon set in head-to-head competition against other organic foods stores.
To open an additional revenue stream he began offering products online. His first quarter sales barely made up for the cost of the start-up capital he put into the venture. Joe knew he needed a way to attract large groups of customers fast.
He knew from experience that online advertising was of some value, but was unlikely to be a significant game changer. He needed to do something bold and interesting.
In the course of having lunch with an entrepreneur friend of his, the man made mention of the boost to his sales that came after his participation in a trade show. Joe knew very little about such events, but that afternoon he endeavored to find out all he could.
What he read convinced him of the wisdom of setting up a booth, so he hired one for an event near where he lived.
All turned out much better than he expected. He offered samples of the food and drink he sold at his shop, which drew large crowds. He made a few sales on the spot; but as he found out later the real value came from the social media and word-of-mouth promotion by the people who visited his stall.
The Value Of Trade Shows For Small Businesses
As a small business owner, it is hard to make a breakthrough in the market. Television and billboard ads are expensive, and the online medium is now saturated with vendors. Doing a trade fair may sound old fashion, but it is an activity that still works. It is easy to hire a booth for such an event. Fairs happen around the country. The first step is to get a schedule of when and where.
How To Sell And Improve Your Brand
Trade shows provide a great opportunity to meet potential customers face-to-face. You should consult with an expert on the right way to set up and display your booth so that it attracts the most people. The individuals who go to trade fairs tend to be eager and selective consumers. If they visit your booth, they will be genuinely interested in what you are selling, so it is up to you to make a good first impression.
You should also listen to any feedback they may have. Sometimes people will offer you valuable advice about ways to improve the design or display of what you are selling without being direct. It is up to you to pick up on the clues, reflect on them, and put them into action if they are sound.
Participating in a trade fair is a great way to sell your brand to the public and increase the amount of business you receive from it.