Businesses with foot traffic at their storefront have a unique opportunity to draw in new customers who are walking past. Outside displays and signs are a smart investment when looking to make a positive first impression. This kind of signage can include entrance signs, window signs, and sidewalk displays. Sidewalk displays have stood the test of time and continue to be an ideal way to get over the largest obstacle for businesses: convincing a prospective customer to walk inside.

trade showsJoe Campbell leveraged online marketing and technology to promote his new company. He intended his insurance comparison company to be something completely new. He had done his research and discovered that consumers were crying out for the tools and flexibility he offered. He believed that pursuing a web-based campaign was the way to go.

The first three months of trading saw a very low number of new sign-ups and contracts. The virtual marketing strategy was not working, and the amount of capital he was spending to keep it going was bringing him inadequate returns.

Choosing your trade show display products is not only an aesthetic decision, but it’s also a practical one. Many of these products are designed with business owners in mind, and telescopic banners and stands are two items that were created to make business events easier than before. Telescopic banners and stands are retractable marketing materials that can be one or double-sided. Anything Display suggests this product to many of our customers because of these undeniable benefits.

The Road To Recovery

It was a Friday evening, and James Power was in a restaurant with his team when he received the news. It came in the form of a text message. The sales figures for the preceding quarter had plummeted. The new online advertising blitz undertaken by the company had done nothing to stem the downward trend of sales. The company’s newest product, a stylish and sleek-looking dog collar, made little difference.

The boutique company that he and a few friends from college had set up had gotten off to a great start. It made pet accessories that targeted an upscale market. They had founded the company in an upper middle class suburban area they all knew. Their aim was to begin as a community business and expand from there. The first few years went well. But recently sales had struggled. They figured a more aggressive online presence would get them out of the rut. The numbers dashed hopes for meeting that aim.

Darlene’s Crucial Moment

Darlene Jacobs knew she was facing a crucial moment in the development of her business. Her online grocer’s shop had gone live and she had invested a considerable amount of money to promote it in a range of online venues. She left no opportunity unexploited in her effort to promote and publicize her brand in the virtual medium.

After two weeks, sales remained modest. Customer purchases came in drips and drabs. No one left feedback or comments, which Darlene knew was essential to getting the buzz going about her company. At the current rate it would be some time before she could break even. The entrepreneur needed to shake things up but did not know how. All that she had read about online startups suggested that selling in the same medium must be central to any marketing strategy.