The success or failure of a tradeshow booth depends on a lot of key elements. However, none have quite the same impact as the color palette you choose. Color is an important component to trade show exhibit design, some believe it’s the most important element. Not only are color schemes and graphics one of the easiest things to change in a tradeshow display, they are also the least expensive way to add personality and life to a booth. So, why aren’t more tradeshow exhibitors taking cues from other industries and getting away from the tried and boring basic color schemes and mixing it up with the more sophisticated color palettes that their customers are looking for?
Scientists have long understood the power that color has over our perceptions and emotions, and it is this emotional response that you, as a marketer, are looking for. The main issue is that most tradeshow exhibitors simply leave color choice out of the equation, choosing the company’s corporate color scheme rather than designing a custom, attractive and effective tradeshow display using colors that take their inspiration from fashion and interior design trends. This cookie cutter approach does not do much to help you set yourself apart from your competition. However, being different does have its advantages.
As consumers realize they like to be engaged with new ideas in a face to face fashion as well as digitally, trade show events will continue to remain strong weapons in a smart business’s arsenal. For some time, it was thought that digital and social media would literally wipe out things like trade shows as consumers would drift to the digital side and stay home rather than making the effort to get out and about. That is proving to just not be the case at all. Instead, the reverse concept is showing up in many ways including increased attendance at trade show events and conferences. Bottom line: people are social creatures who really like to come together and interact – even if it might be more convenient to sit on the couch and wear out their thumbs on the phone or tablet.
However, using digital media and technology as part of a display space if you are an exhibitor continues to rise in popularity. In fact, a strong case is made for its use simply because “changing” how these tools are used and what is viewed on them contributes to a display space redesign in a far less costly fashion than printing and otherwise physically producing new display materials. Once you’ve paid for the monitors, tablets, or other display screens, you are set for quite some time as the changes can all be done virtually without additional costs. This is a big plus for incorporating these devices as part of your space and reducing your long-term budget.
Now that 2014 has come to a close, it’s wanted to take some time to reflect on the economy, the trade show industry as a whole and trends that have helped to shape what promised to be another exciting year in the tradeshow industry.
Today, the economy is stronger than where we began last year. Business owners have seen an increase in their sales month over month during 2014 and 2015 is expected to be even better.
And, as the economy continues to recover, tradeshows have begun to see a reemergence as a vital part of a strong, well-rounded marketing initiative. Participating in tradeshows offers businesses a way to maximize their marketing efforts and take “social media marketing” to a whole new level, by providing tips and tricks to maximize the effectiveness of their tradeshow booths and presentations. For example, did you know that by attending tradeshows, you have the unique ability to make a memorable impression on potential new customers after just one encounter rather than having to make multiple contacts in order to earn their business through other marketing means? That’s right. While many businesses continue to avoid going to tradeshows because of a perceived higher cost, the truth is that you get a lot more return on your investment because you have the opportunity to meet customers face to face.
Trade shows are an invaluable way to not only pitch products and services to targeted audiences, but are also an invaluable way to help build brand identity. Face to face interaction with potential customers is a great way to build a good relationship with customers. However, in order to do this, you have to be able to draw your audience in.
In order to grab the eye of your target audience, you have to build an eye catching trade show booth. And while there are a number of people who have different opinions about what makes a quality trade show booth, the truth is that there is no cookie cutter method for creating the perfect trade show booth for your needs. The goal of your trade show booth design is to draw customers in and help build brand identity. Here are a few things you should consider before building your booth.
When it comes to drumming up business for your business, what advertising methods are you using? Most companies rely heavily on their digital marketing campaigns, leaving little resources available for more traditional, old school techniques. However, do you know what you’re leaving on the table?
In today’s instant gratification business environment where bigger and faster automatically means better, most companies are spending time working on building up their online presence. They spend time on social media, optimizing their websites and blasting customers with direct email campaigns. Why? The main reason is because more and more demographics prefer electronic advertising over traditional advertising and, to be honest, it’s cheaper and faster. However, veteran advertising executives continue to hold on to a few vestiges of the old school advertising ways and continue to embrace campaigns such as print ads and tradeshows. Why? Because they work.