Now that 2014 has come to a close, it’s wanted to take some time to reflect on the economy, the trade show industry as a whole and trends that have helped to shape what promised to be another exciting year in the tradeshow industry.
Today, the economy is stronger than where we began last year. Business owners have seen an increase in their sales month over month during 2014 and 2015 is expected to be even better.
And, as the economy continues to recover, tradeshows have begun to see a reemergence as a vital part of a strong, well-rounded marketing initiative. Participating in tradeshows offers businesses a way to maximize their marketing efforts and take “social media marketing” to a whole new level, by providing tips and tricks to maximize the effectiveness of their tradeshow booths and presentations. For example, did you know that by attending tradeshows, you have the unique ability to make a memorable impression on potential new customers after just one encounter rather than having to make multiple contacts in order to earn their business through other marketing means? That’s right. While many businesses continue to avoid going to tradeshows because of a perceived higher cost, the truth is that you get a lot more return on your investment because you have the opportunity to meet customers face to face.
Trade shows are an invaluable way to not only pitch products and services to targeted audiences, but are also an invaluable way to help build brand identity. Face to face interaction with potential customers is a great way to build a good relationship with customers. However, in order to do this, you have to be able to draw your audience in.
In order to grab the eye of your target audience, you have to build an eye catching trade show booth. And while there are a number of people who have different opinions about what makes a quality trade show booth, the truth is that there is no cookie cutter method for creating the perfect trade show booth for your needs. The goal of your trade show booth design is to draw customers in and help build brand identity. Here are a few things you should consider before building your booth.
When it comes to drumming up business for your business, what advertising methods are you using? Most companies rely heavily on their digital marketing campaigns, leaving little resources available for more traditional, old school techniques. However, do you know what you’re leaving on the table?
In today’s instant gratification business environment where bigger and faster automatically means better, most companies are spending time working on building up their online presence. They spend time on social media, optimizing their websites and blasting customers with direct email campaigns. Why? The main reason is because more and more demographics prefer electronic advertising over traditional advertising and, to be honest, it’s cheaper and faster. However, veteran advertising executives continue to hold on to a few vestiges of the old school advertising ways and continue to embrace campaigns such as print ads and tradeshows. Why? Because they work.
If you are a company marketing expert who is looking for a way to create the perfect trade show display for the next big event on a limited budget, there are several things you need to consider.
Trade show displays of yore used to be a very expensive proposition, with companies throwing thousands upon thousands of dollars without much thought to the level of return on that investment that they are receiving. However, after the economic downturn, this just isn’t a practical approach to marketing and companies are scaling back.
As the 2014 trade show season comes to a close, many companies are already scrambling to figure out how to get ahead of the game for 2015. 2014 was an exciting year for trade shows in that there were a lot of new and innovative ideas on display during the 2014 season and 2015 promises more of the same.
Increased Engagement through New Media
The biggest concept on display this year was the introduction of new media as companies rushed to grab the attention of consumers. Interactive wallboards and other technological displays provided the wow factor that many consumers were looking for and were very successful in drawing in the crowds. Mobile apps have also become increasingly popular. One such app allows specific companies to track trade show goers and provided them with alerts regarding exhibitions they may be interested in and where those exhibits may be. Paper brochures and flyers have been replaced with interactive table presentations that free company reps to provide a more personal interaction with potential consumers rather than focusing on the pitch.