It is estimated that there are over 4,000 trade shows in both Canada and the U.S. every single year. That number continues to grow year after year. With numbers as large as these, it’s no wonder that these trade show companies pay large sums for beautiful exhibit halls and luxurious locations. They’re hoping to win more exposure and generate more money for their own objectives. Trade show venues compete to stand out among competitive shows. This is how they get a large number of attendees and vendors to continue to return to their events year after year.


Convention Insider is one of the biggest online resources helping event planners to prepare for conventions and trade shows, as well as business events and conferences. Their valuable trade show tips and tricks are centrally located on their easy to navigate Convention Insider  website. If you’re responsible for managing and running these types of large scale shows, you should check out this comprehensive directory that will help you find the right vendors and make your next big event a huge success.

Many companies overlook just how important it is to train their staff before participating in a tradeshow. Tradeshows can range from fairly inexpensive – costing around a hundred dollars, to very expensive – costing vendors tens of thousands of dollars. For those investing larger sums of money making sure their staff is knowledgeable and comfortable in their role at a tradeshow is a must to ensure your investment is not wasted.

Tradeshow TrainingBooking a booth or table at a trade show can give your business a huge boost in leads and sales. In order to be successful, your staff needs to be trained and prepared for things that might take place.

There are several businesses that provide a cost-effective training solution to help get your staff ready for your next trade show. One is RC Thomas Company, who specializes in the development of a trade show marketing plan. Another popular trade show training company is The Hill Group, which aims to help you get more qualified visitors at your next trade show. Both of these consulting firms provide professional advice to help you get the best ROI from your  event.

TradeshowOne of the reasons trade shows work is because they offer business professionals the chance to meet important contacts in person. My college friend, George can attest to the power of a face-to-face meeting. He landed his first large job promotion on a contact he met at a trade show.

When I decided to attend a trade show because that was one strategy I had never tried before I asked George for his advice. He told me to be prepared to compete with some gorgeous sales representatives. That was something I had never even considered as a roadblock to success.

Lead GenerationIt’s very important to systemize lead generation and follow-up procedures if you want to maximize your tradeshow efforts. Getting the most out of the trade shows that you attend is all about your strategy and the way that you approach the event. Trade shows can be incredibly beneficial to your business in more ways than one. Not only are they effective at branding your name and establishing a brand for your products and services, but they are also a great opportunity to build connections and network with others in your industry.

Trade shows are great opportunities to build your brand, advertise your products and services, and get your business name out there for your customers to see. However, attending a trade show is only going to be successful for you if you have a marketing strategy put in place. Throughout the planning stage, focus on what you are going to do to attract attention to your booth, get recognized, and an authority figure at the event. There are lots of things that you can do to get a step ahead of your competitors and planning for this is very important. Below, you’ll find things that can be incorporated into your marketing strategy and you will also learn why it’s important to place such a strong emphasis on doing this correctly. Plus Positive Marketing Group is a great example of what is possible in this field.