Trade Associations – Is Outsourcing A Great Idea or A Step Backwards?
Outsourcing is now a common word in the American vocabulary Definition at Wikipedia is it’s contracting out an internal business process to an external third party organization. The practice of contracting a business process out to a third party can be controversial. Why this practice can be controversial is that it is perceived as a job killer to the American market place. Especially when we see common tasks like customer service call centers being outsourced to 3rd world country operators that speak poorly and are often not familiar with the American culture.
On the flip side the positives of outsourcing are many. They make it possible for a small company to meet market demands at a fraction of the cost of having to train, employ and manage a staff. Therefore all the financial commitment and risks associated with employment obligations are avoided.
For business processes and IT services, companies like CGI http://www.cgi.com/en offer greater security, more complex business services and support at a lower overall cost to the marketplace. Meaning more business is generated though outsourcing; and the end result means lower prices and better service to the end consumer.
For trade shows and marketing logistics a company like SmithBacklin offers flexible, customized and cost-effective solutions for trade associations. So if you’re looking to outsource association management and get high-impact specialized services at a lower cost, it makes sense to consider outsourcing.
The trade show industry has seasonal upticks in the spring and fall, outsourcing can help meet these market demands and do so competitively as needed. Through the outsource model you avoid the responsibility and cost of employment while still being able to meet the demands of the seasonal rush. Outsourcing is a win-win in mmany business relationships.
In many cases outsourcing more specialized business critical services just makes sense. Leave the entrepreneur and business executives with more energy and money to focus on what they do best. Leave the routine specialized tasks and logistics to the source providers who are experts in their field.
Is out-sourcing right for you, that’s your call; but it is here to stay as a valuable business resource. Embrace it and utilize it when ever it can help you and your business succeed.