Trade shows provide companies a unique opportunity to connect with their targeted consumers and provide them with a unique, interactive experience with new products that can make or break their revenues for the year. The key to the success of any company’s trade show experience is to attract the customers who will serve as the mouthpiece for their company. In order to do this, you have to create a trade show booth that will capture their attention. There are several emerging trends that promise to increase your face to face interactions with your target audience members. So, what elements should you be incorporating into your trade show booth this year?
Steady Growth in the Exhibition Industry Continues
First and foremost, while many companies are abandoning the trade show in favor of less resource intensive marketing efforts, it’s important to note that consumers are hitting trade shows at a much higher rate than previously expected As a matter of fact, the Center for Exhibition Industry Research has reported that attendance is actually exceeding initial projections, which means that those that take the time to attend trade shows will have the opportunity to reach many more people than in previous years. This trend has a direct impact in the return on investment that is the benchmark for marketing success.
What does this mean for your company? It means that you will be doing yourself a disservice by not attending a few trade shows this year.
Smart Trade Show Exhibitors Institute Multi-Generational Marketing
The trade show is all about reaching out to customers. In a trade show, attendees will represent a mix across all demographics from children to those in their late golden years. This is your opportunity to reach demographics that may have been out of reach in previous marketing campaigns. This is why it is so important to equip your trade show booth with marketing materials that will appeal to many different age groups.
According to a publication released in December 2013 by the International Association of Exhibitions and Events, older trade show attendees still prefer traditional marketing methods such as the pamphlets and hands on demonstrations that have been gracing the trade show set for years. However, in order to appeal to the younger set, you need to appeal to their penchant for rapidly changing technology such as marketing on social media, sending text messages, and even using digital trade show booth displays. In order to be able to effectively market to consumers across multiple generations, you need to ditch your one-size-fits-all trade show display and prepare to provide your customer base with that they want.
And this is just the start. There are plenty of other ways to increase the impact that your trade show booth has on your bottom line and market position. The key is to do the market research necessary to understand what the market wants and how to communicate with them effectively. For more ideas regarding how to spruce up your trade show booth, visit www.anythingdisplay.com today.